FULL WEBSITE

JOONAGO

MORTGAGE

THE CHALLENGE

PROJECT BRIEF

Client: Joonago Mortgage Services

Project Timeline: 30 days

Challenge:
Joonago Mortgage had an existing website that was three to four years old and needed a complete overhaul to modernize its appearance and functionality. The client wanted to maintain the essence of the original branding while introducing updates to differentiate and improve the overall user experience. Additionally, the site needed to improve SEO to attract more leads from specific locations served by Joonago Mortgage.

Solution:
Agency Next executed a comprehensive site overhaul and brand refresh for Joonago Mortgage. Key features of the project included:



• Modernized Design: We transformed the outdated site into a sleek, modern, and user-friendly website, enhancing visual appeal and functionality.
• Brand Refresh: While maintaining the core colors, we introduced subtle differentiation to update the brand's look. We also redesigned the logo to be more sleek and modern.
• Copywriting: Provided new and updated copy to better reflect Joonago Mortgage’s services and values.
• Dynamic Pages: Started adding dynamic pages targeting specific locations that Joonago Mortgage serves to improve search engine rankings and attract localized traffic.
• SEO Strategy: Implemented ongoing SEO copywriting to boost the site's visibility and search engine performance.
• 301 Redirects: Remapped old pages and implemented 301 redirects to correct broken links and preserve SEO value.

Outcome:
The revamped website has significantly improved Joonago Mortgage’s online presence. The modern design, enhanced branding, and improved SEO have attracted more targeted traffic and leads. The site is now better positioned to rank well in search engines, particularly for the specific locations served.

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